One Letter Off is a visual experiment about how we really look at brands. Six well-known logos, each altered by a tiny change, a single letter or a word that sounds almost the same, and each turned into a different company with its own ad. We recognize logos by shape, color and sound, not by reading them, so the swap slips by unnoticed until someone points it out. The project plays with that gap between seeing and looking, and invites the viewer to look twice.